Build Your Box
10 Tips for an AwesomeBox
1. Sponsor a Team for Your Members in a Local Sports League
No matter the sport – from bowling to kickball to soccer – it’s a great way for your athletes to bond in a new setting. Give them jerseys branded with your box name. And if anyone asks about you, who better to spread the word than your athletes!
2. Get the Kids Involved
CrossFit classes for children is a win-win-win. It’s convenient for parents, who can work out during their kids’ activity. It adds value to your box and builds community.
3. Get Social, Part I
We’re not talking about social media – although you should definitely do that. We mean it literally. Host regular fundays – cookouts, paleo pot lucks, pizza parties, chili contests, etc. – where your athletes can get together, unwind and talk.
4. Get Social, Part II
Create community on your Facebook page. Encourage athletes to post pictures (#YOURBOXNAME). Instagram, Twitter and all the others, too. Use it to inspire and inform. Promote your business. Celebrate your athletes’ accomplishments. Welcome new members. Promote your business. Always ask everyone to share the message. Develop a strong presence.
5. Talk to Other Box Owners
We’re all in this together. We have different ideas on how to do it best. Listen to how others do it. Help that inform you on what you like – and don’t like – so that you can create the box that matches your vision.
6. Posters and Aesthetics
Make prominent posters that establish the tone you want. Like…encourage everyone to meet each other…put their phones away…help and cheer each other on…celebrate everyone’s PRs. Add a few basic rules – wipe down equipment, listen to coaches –make it fun and freestyle and so will your athletes.
7. Know Your Athletes
They are more than muscle-building, ball-dodging, weight-lifting, rope-climbing, and kettlebell-swinging enthusiasts. They are neighbors, colleagues, moms, professionals and fellow entrepreneurs. Get to know who they are outside of the box. Make a place for them to post their own business cards and activities. Build your community.
8. Try Something “Outside of the Box”
Literally — like hosting outdoor classes. Make it in a place where pedestrians can see you. Invite them to join you. Partner with your city parks. Find practical outdoor space on your commercial property (such as a highly-visible section of your parking lot). Show the public how it’s done. Give away flyers, business cards, coupons or freebies.
9. Lead by Example
When leading classes, you and your coaches have the pulpit. Be positive. Encourage. Motivate. Celebrate every athlete’s breaththrough! From competitor to weekend warrior, encourage them all equally. Use the language that makes your box unique!
10. Keep Your Athletes in Great Shape – Give your athletes convenience by selling Performance Health pre-hab, performance and recovery products right from your box! Two great options:
BoxEdge™ ProfessionalAdvanced Program
Order Performance Health products for resale – keep all the profits!
BoxEdge™ AffiliateBasic Program
Sell Performance Health products through your website – earn 15% average commission!
Let's Build Your Box!
I’m Jon Miller — BoxEdge program director and passionate CrossFit athlete. I've vigorously cursed out Fran, Linda, and Angie, and felt their effects after every one of them - just like you and your members. There are plenty of tools to recommend and provide to your athletes for recovery, performance, and injury prevention. Let's talk about how BoxEdge programs can help you build your athlete community and keep them healthy!